![]() ![]() "The rise of social media has given consumers a platform to engage directly with brands like never before. "Sprinklr has a bold vision for integrated experience management for the enterprise," said Carey Lai of Intel Capital. "It's a big problem crying out for a solution across nearly every industry." "The introduction of an integrated, paid-media module is a big step for Sprinklr, and will be welcomed by large businesses now struggling to patch together their own social solutions," said Neeraj Agrawal, a general partner at Battery Ventures. ICONIQ Capital is a global multi-family office and merchant bank for a group of influential families, and led the round with participation from existing investors Battery Ventures and Intel Capital. "The launch of paid and a 40MM series D, led by some of the most influential sources of capital in the world, sets Sprinklr up to continue on our tremendous growth path." ![]() Paid media is at the core and is the most expensive part of creating brand experiences," said Ragy Thomas, CEO of Sprinklr. "The social age demands that brands manage experiences across every touchpoint - every team, department, division and location. The module is expected to be generally available to all clients in six weeks. Early clients have reported over 25% increase in ROI as a result of increased effectiveness and efficiency. Combining integrated brand analytics ( added via Sprinklr's recent acquisition of Dachis Group), integrated listening ( launched in January 2014), and automation to optimize paid media spend is a breakthrough for brand and direct response marketers. This new capability enables brands and their agencies to plan, execute, measure and optimize their Facebook and Twitter paid social activities in the same environment as their owned and earned engagement. Sprinklr's launch of paid media tightly connects the platform that Forrester Research named "The most powerful technology on the market," to the $7.8 billion market for social paid advertising. This new round of funding fuels Sprinklr's projected growth of 300% year over year, as it enables end-to-end social experience management for large enterprises. NEW YORK, Ap/PRNewswire/ - Sprinklr, the largest independent enterprise social relationship platform provider, today announced the launch of its integrated paid social media capability as well as a $40 million Series D investment from ICONIQ Capital, Battery Ventures, and Intel Capital. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |